Thursday Special Pre-Conference Event Agenda

How to Grow Your Client Base: Marketing and Sales Excellence for Law Firms

Discover which marketing and sales strategies are most likely to generate new clients

A decade ago, referrals could sustain a healthy, fast growing law firm. While referrals are still necessary, many firms find they are no longer sufficient to achieve growth goals. Now that referrals are only one part of the marketing and sales story, how do you know which strategies are right to support growth at your firm?

Mike Schultz, Principal of Wellesley Hills Group and Publisher of RainToday.com, an online source for insight, advice, and tools for growing a service business, leads this content-filled session that will include the following:
•   Developing marketing and business development strategies that lead to the greatest business development success
•   Generating more leads using proven marketing tactics that work for professional service firms
•   Creating value propositions that resonate with your prospects
•   Delivering value in your marketing and business development processes
•   Nurturing leads to stay top of mind and ensure that no lead is dropped
•   Avoiding the most common mistakes professionals make while selling their services

Mike will share with you benchmark data from the research report, What’s Working in Lead Generation, best practices in marketing and selling professional services, and real life sales and marketing success stories from his years of working with professional service firms.