2:00-4:00 p.m.

4:00-5:30 p.m.

5:30-7:00 p.m.

Registration

Program

Networking Cocktail Reception

Introductions: Frederick J. Krebs, President, ACC

Moderator: Susan Hackett, Senior Vice President and General Counsel ACC

Panelists: Barry Nagler, Chair, ACC Board of Directors, Senior Vice President, General Counsel and Secretary, Hasbro, Inc.; Kellye Walker, Senior Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.; Gant Redmon, Esq., Vice President and General Counsel, Arbor Networks, Inc.

8:00-8:45 a.m.

8:45-9:00 a.m.

9:00-10:00 a.m.

Registration and Breakfast

Welcome: Deborah Scaringi, President, LMA NE, Director of Marketing, Adler Pollock & Sheehan P.C.

Keynote Address: Gareth Cook, Reporter, Health and Sciences, The Boston Globe – 2005 Pulitzer Prize Winner for Explanatory Journalism

10:00-10:30 a.m.

10:30-11:45 a.m.

Break

Concurrent Morning Educational Sessions

• Selling the Practice Group: Moving the Bar to the Next Level
• Marketing is Not Alone: Using Financial Data to Develop Business
• Getting the Word Out: Meet the Press

11:45-12:45 p.m.

12:15-12:45 p.m.

12:45-1:15 p.m.

Networking and Sponsor Fair

Lunch

Luncheon Address: David Gebler, Presidident and Founder, Working Values, Ltd. “Why Culture is a Legal Risk Factor for Law Firm Clients”

1:15-1:45 p.m.

1:45-3:00 p.m.

Break

Concurrent Afternoon Educational Sessions

• Strategic Planning: What’s the Role of Marketing?
• Service Providers and Law Firms: Working Together in Harmony
• Client Loyalty: Now that you have them, how do you maintain and add to your client relationships?